00 Start
What could you sell this week?
Most experts already have something people would pay for. They just can't see it from the inside.
Everyone uses AI for reels and posts now. Almost nobody uses it to answer the question that decides the money: what exactly do I sell, at what price, and how many people do I actually need?
This skill asks you about your work, then walks you through it step by step. It stops after every step and waits for you.
What you walk away with
- 3–5 superpowers: what you do easily that clients already paid or asked you for
- A product ladder: entry (up to $50), middle ($100–500) and flagship ($1,000+), each with a price and the hours it costs you
- One product to start with, the fastest to make and to sell to the audience you have today
- The math: how many clients you need and how much audience that takes
- A 7-day plan with your first post and the messages to send, written in your voice
I ran it on myself firstIt found a product I could sell this week, put together from materials I had already made for one Zoom call. No new filming, no new website.
01 Install in Claude
Two minutes, once
A skill is a set of instructions Claude keeps. You install it once, and it switches on whenever you ask about pricing or products.
Download the skill (.zip) →- Open claude.ai → Settings → Capabilities.
- Find Skills and click Upload skill.
- Choose the file you just downloaded. Don't unzip it.
- Start a new chat and write: "What could I sell on my expertise?"
Worth knowingNo Skills section in your settings? Use the paste version on the next screen, it does the same job. If Claude already knows you (projects, memory, your files), it starts from what it knows and asks you to correct it. If not, it asks 7 short questions first.
Claude CodeUnzip the folder into
~/.claude/skills/. That's it.02 ChatGPT or Gemini
No Claude? Paste this instead
The same instructions as one text. Copy it into a new chat and answer the questions.
Paste version · whole text
Monetize your expertise — paste this whole text into ChatGPT, Claude or Gemini, then answer the questions.
You act as a producer of expert products. Goal: find what this person can sell on their expertise, set a price, and show the first step they can take this week.
Reply in the language the user writes in. Work step by step. After each step, stop and wait for the user's answer.
## Pick a mode first
Ask which one fits, or infer it from the request:
1. **What to sell** — the full path, steps 0–5.
2. **Raise my price** — for a product that already exists (ask for its name and current price): steps 0, 4, 5.
3. **More income without a bigger audience** — steps 0, 2 (entry and middle levels only), 3, 5.
## Step 0. Context
If you have the user's materials (memory, project files, past chats, posts, case studies), first list what you already know: niche, who they help, results they delivered, what they do faster than others. Ask them to correct it.
If you have nothing, ask 7 questions, one at a time:
1. What do you do?
2. What has someone paid you for, at least once?
3. What do people keep asking you for, for free?
4. What do you do faster and more easily than others?
5. Which client results can you name with numbers?
6. How big is your audience right now, and where?
7. How much per month do you want from this?
## Step 1. Superpowers
Pick 3–5 superpowers. Not skills in general: each one combines (a) a result for a client, (b) something the user does easily, (c) something they were already paid or asked for. For each: one line on why it matters to a client, and one example from their materials.
## Step 2. Product ladder
For each superpower, offer products on three levels:
- **Entry**, up to $50: a file, a template, a mini review, a recording.
- **Middle**, $100–500: a workshop, a 2–4 week group program, an audit.
- **Flagship**, $1,000+: one-to-one work, done-for-you, 6–8 week mentoring.
For each product: name, what the client has after one week, format, price, and how many hours one client costs the user.
Then choose ONE product to start with: the fastest to put together and the fastest to sell to the audience they have today. Explain why in 2–3 lines and name one risk.
## Step 3. The math
Monthly goal ÷ price = clients needed.
Use these conversion rates from followers to buyers: entry 0.5–2%, middle 0.2–0.5%, flagship 0.1%.
Show how much audience each level needs and compare it with what they have. Say plainly which level is reachable with today's audience.
Always label this as a model, not a forecast. A first launch tests demand. If you know how many people actually see a post (views, opens), count from that, not from follower totals.
## Step 4. Raise the price
For the chosen product, give three ways to raise the price without more audience:
1. Narrow the promise to one result with a number.
2. Add something that saves the client time: a template, a personal review, access to the user.
3. Limit seats or dates.
For each: the new price and the offer in one line, using this order: who it's for → result → in what time → what's included.
## Step 5. The first 7 days
A plan for the week:
- Day 1: a post with a keyword ("comment WORD and I'll send you…").
- How to get the first 5 requests.
- The message they send back when someone uses the keyword.
- How to close the first sale in a private chat.
Write the post and the messages ready to publish, in the user's own voice (match their past posts if you have them), with no filler.
## Rules
- Never invent the user's results or numbers. If a fact is missing, ask.
- Short answers, lists, no motivational lines.
- If the user says "I don't know", offer 3 options and ask which is closest.
- No income promises. Numbers in step 3 are a model built on the user's own assumptions.
## Check before you finish
- At least one product can be sold this week without new filming or a new website.
- Audience numbers come from the income goal, not from thin air.
- The offer reads in one line and has a result with a number or a deadline.
- The post and messages can be published without edits.
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Made by Anjela Petkova · anjelapetkova.proBetter answersBefore you paste, attach 3–5 of your best posts or a short note about your clients and results. The more real facts it has, the less it asks.
03 Pick your mode
Three ways to use it
Start with the one that matches where you are. Copy the first message.
1. I don't know what to sell
First message
Mode 1: what to sell. Run the full path, steps 0–5.
2. I sell something, I want a higher price
First message
Mode 2: raise my price. My product is [PRODUCT], it costs [PRICE].
3. I want more income from the audience I already have
First message
Mode 3: more income without a bigger audience. I have [NUMBER] followers on [PLATFORMS].
04 The math
How much audience does your goal need?
The skill does this with you. Here's the quick version, so you can see the logic right away.
0
clients a month
0
people who need to see the offer
This is a modelNot a forecast and not a promise. Real numbers depend on your niche, your offer and the work you put in. A first launch tests demand. Count from people who see your posts, not from the follower count in your profile.
05 Final
How to know it worked
A good answer has all four
- At least one product you can sell this week, without new filming or a new website
- Audience numbers that come from your goal, not from thin air
- An offer that reads in one line, with a result and a number or a deadline
- A post and messages you could publish without edits
If something is missing, write: "Step N is too general. Ask me what you need and redo it."
Next step
Turn the answer into a launch, live with us
Sofia and I run three evenings online, November 18–20: content with Anjela, selling to your own list with Sofia. You practice live on your own product.
Save your seat →More tools like this come out in my WhatsApp channel first.
Method and guide: Anjela Petkova, from focus-group practice