Anjela Petkova × Sofia Rudenko
An 8-week program for experts and creators who post in English
Build a sales process you can repeat.
Content to Cash: 4 weeks to build an engine that brings new people into your email list. 4 weeks to turn that audience into paying clients with a clear offer and launch.
8 weeks · 19 of 20 seats available
Who this is for
Clients come from referrals. You post when inspiration shows up, on one platform, and you've never really looked at the numbers. There's no email list yet.
AYou have reach: likes, comments, saves. But sales are rare and random, and they happen in DMs when you get lucky. No offer, no funnel, no list.
BYou work a job or run an offline business. You know what you're good at, and you want to sell it online. You just want someone to show you the steps, in the right order.
Anastasia, methodologist: from an $800 salary to $5,400 on her own services, with Sofia.
CWe've heard every one of these. Each one has an answer inside the program.
Why it hasn't worked yet
Another year of posting when inspiration hits. Hundreds of hours on posts that only your current followers see. The algorithm decides whether you get paid this month.
You build a beautiful offer and a perfect landing page. Then you realize there's nobody to sell it to.
First we grow your audience and your email list. Then we sell to the people who came to you asking for more. Same people, one system, two experts.
How it works
Each solution unlocks the next problem. That's why the program goes week by week, and why it works even if you start from zero.
You map your topic like a sun: one theme in the center, directions around it, subtopics on every ray. Then you open each post with a hook that has already collected hundreds of thousands of views. One hook works everywhere: the first line of a thread, the text on a reel, an article title, an email subject.
Someone comments a code word, gets a message, receives your free guide and joins your email list. Your first lead magnet is built on your first post that takes off. Every new winning topic and format gets one too.
Week 1 is text, week 2 adds carousels and Silent Reels with no filming, week 3 adds storytelling video. Templates and AI skills do the heavy lifting, autoposting sends it everywhere. In week 4 we look at the data together and keep only the 2–3 platforms that bring people to your list.
Not a guess. Your winning topics show what people want from you, and a short survey to your list confirms it and warms them up at the same time. Then you package it: an offer, a sales landing page, a sales deck and a sales video placed inside every lead magnet.
You sell to people who asked for your lead magnet. Your 7–10 day launch is prepared in advance: messaging for every day, an email sequence, a packaged webinar or workshop. In week 8 you get call and DM scripts, practice them live on Zoom, and take real applications to payment.
Proof, not promises
Anjela's English newsletter in one month, Sep 17 → Oct 16, 2026. The exact system you'll build in weeks 1–4.
followers across 12 accounts in a year and a half. 70,000 of them on Telegram.
views in 10 days in our Silent Reels challenge: 151 participants, 4,180 reels.
click rate on Anjela's short one-button emails. Long emails usually get 2–4%.
views on a very first thread, written in 20 minutes with the system from week 1.
anjela · ThreadsI TOLD MY…
anjela · ThreadsI TOLD MY CONTENT TEAM…
anjela · ThreadsR.I.P. …
anjela · ThreadsBEFORE YOU…
Four openers from our accounts. You get all of them, plus 22 patterns you can move into any niche.
Challenge winner
Ulyana Petrova went from a quiet account to more than half a million views in ten days.
Your 8 weeks, side by side
The program
Before the start
"I know what I'll earn from and how to talk about myself anywhere."
Threads · X · LinkedIn · Telegram · Substack · your site
"I don't wait for inspiration anymore. I can see what resonates every day."
Carousels and reels on Instagram · TikTok · LinkedIn · YouTube Shorts
"My posts bring people into my list. I have my first contacts to sell to."
Reels · TikTok · Shorts · YouTube
"Content goes out on schedule. I've got time back, and I know what works for me."
Focus platforms · lead magnets · your list
"I put my energy where people come from, and I know what my audience wants from me."
Sales page · sales deck · lead magnets · emails
"Everyone who comes for a free guide sees how to buy from me."
Newsletter · every platform · webinar or workshop
"My launch is ready in advance. On sales days I just publish and talk to people."
Online or offline
"People apply for my product themselves, and the numbers show it's working."
Calls · DMs · WhatsApp · email
"I calmly take people from application to payment. My first money from my own audience is in."
The first one two weeks after, then monthly
"I repeat my launch every sales window, and my income becomes regular."
Why two of us
Most programs give you half the bridge. Here both halves are built on the same people, so nothing gets lost in between.
We sell what your audience already showed it wants.
Everyone who takes a free guide sees how to buy.
Warm people who already know you. Not strangers.
Content and traffic, weeks 0–4. Builds AI content systems that publish everywhere and grow email lists.
Offer, launch and sales, weeks 4–8. Producer and mentor in online education: from launches with million-follower creators to experts' very first launches.
Creators Sofia partnered with on launches and salesShe and her team ran the full cycle: from the product to the warm-up and the sales.
What a week feels like
No prompt engineering lectures. You get exactly what each task needs, and AI skills that keep working while you're busy with your day.
Your list math
Move the sliders. This is the money that's sitting with your audience right now, waiting for a list and an offer.
An illustration with your own assumptions, not a promise. Real numbers depend on your niche, your starting audience and the work you put in. Your list also keeps growing every week, so the next launch starts bigger.
Everything you get
An interactive topic map, so you never run out of ideas. Tested live with 151 challenge participants.
Openers from our accounts with 794K, 523K, 190K and 184K views, plus 22 patterns for any niche.
Give it your niche and one result, get 5 first lines: news, cancellation, overheard insider, hidden ability, confession.
What people outside your topic are searching for, so you can reach cold audiences.
Text prompt, proofreading and design templates, so you skip Canva.
An on-screen hook and caption agent, plus a Trial Reels guide. Grow without filming.
Story structure, phone filming checklist, fast editing and a library of editing moves.
Posts in your niche with 10× their usual reach, ready for you to adapt.
Schedule once, publish to every platform at the same time.
A one-page guide template, an interactive guide format and a prompt that writes a lead magnet for your offer.
Short, one button, with subject line rules. It gets 7.7% clicks where long emails get 2–4%.
All platforms in one place, the "what took off, multiply it" rule, and a trending topic in the chat every morning.
Find out what your list wants to buy, and warm them up while you ask.
Two skills that turn your winning topics into a one-page offer and a page that takes applications or payments.
For your event, your calls and every lead magnet in your funnel.
Webinar, workshop or mini-course: the right format for your audience and price.
What to say on each day of the launch, on every platform and in every email.
Sell calmly on a call or in messages, and get feedback on your recorded calls.
Where this leads
Content goes out daily in three formats on every platform. People join your list every day. You have an offer, a sales page, a sales video, and a launch behind you with applications and payments.
Several launches done, sales coming from your own newsletter. You know exactly which 2–3 platforms to focus on.
Launches run in sales windows a few times a year. Your list grows without daily manual work: AI and an assistant handle part of it.
Your income doesn't depend on one client, one platform or one product. You work with people you chose, from wherever you like.
Is this for you
Our promise
By the end of each week you'll have something real: a topic map, a hook bank, lead magnets, a publishing queue, an offer, a sales page, a launch plan, scripts. Things you build yourself and can show on a screen recording. We'll be in the chat and on Zoom every week to make sure you get there.
Specific reach or revenue. Those depend on your niche and your starting audience. What we can say: the system that grew Anjela's newsletter from 500 to 2,634 in a month and got 151 challenge participants nearly 3 million views is exactly the system you'll use.
Your questions
Why join the waitlist
20 19 seats left. Our friends started booking as soon as they heard about the program.
The price goes up $500 every 5 seats. The waitlist gets the first price.
If you feel it's time to grow your audience and turn it into income, leave your details. We'll ask about your situation and tell you how the program can help.
The next cohort opens no earlier than 4 months from now. That's enough time to build an audience and run a 5-figure launch.
You'll also get Anjela's weekly letter. Unsubscribe from any email. See the privacy notice.
We'll email you within 24 hours, so keep an eye on your inbox (and check spam just in case).
Coming up: our 3-day live event, where we walk you through the whole system. Waitlist members get the registration link first.
Next cohort opens no earlier than 4 months from now.
November 18–20 · online
A 3-day online intensive: Content + Sales. Evenings in Dubai, evenings in Europe, mornings in New York. You'll practice live, and on day 3 the doors to Content to Cash open.
The money models, and the whole system from first post to first payment.
How to sell to your own list without pushing. Then the doors to Content to Cash open.
Waitlist members get the registration link first.