00 Start

One system. 14 styles. Yours next.

Every slide above was designed by Claude from rules — not templates. In the next 20 minutes it learns yours.

00 Start

The problem isn't colour. It's shape.

It's rarely your colours. It's that every slide has the same shape: a title and some text.

When you ask Claude for a carousel or a presentation, it has almost nothing to go on except "make it look nice". So you get what everyone gets: the same rounded cards, the same soft gradient, a headline and three bullets on every single slide.

I build my visuals differently now. A carousel used to take me a couple of hours — now it takes about 5 minutes. A 100-slide keynote used to take 2–3 weeks — now it takes 3–4 days. The difference isn't a cleverer prompt. It's a small system Claude can follow.

A carousel where all eight slides are "title + text" is boring not because it's ugly, but because the eye has nothing new to read. That's the gap between AI slides and slides people save.

What you'll walk away with

• The 4-decision formula behind any visual style
• Your brand document — and this whole page redrawn in your colours
• 6 visual types matched to what a thought is doing
• One prompt that turns any post into a finished carousel
• The check that catches generic AI output

01 Style formula

Every strong visual style is four decisions

1 ground + 1 type contrast + 1 signature device + 1 accent. That's the whole formula.

Four different moods — the same four decisions underneath. Make them once, never renegotiate.

01 Style formula

Your four decisions — with a live preview

Pick colours and a headline font, and watch the slides change. Rough answers now beat a perfect brand book you never finish.

Your signatureThe one detail that makes a slide look like yours. Tap the one you like.

Body fontFor everything that isn't a headline. Not sure? Same as headline.

Your voiceHow your slides sound. Pick the closest.

Ground: [GROUND COLOUR]. Text: [TEXT COLOUR]. Accent: [ACCENT] — once per slide, only on what matters.
Headline font: [HEADLINE FONT]. Body font: [BODY FONT].
Signature device: [SIGNATURE DEVICE].
Voice: [VOICE].

Your brand, in the other styles

One style is yours in this guide. Tap a locked one to see it with your colours.

01 Style formula

Prompt 1 — decode a visual you love into the formula

Don't copy references. Extract the four decisions, and reuse them on anything.

Copying a reference makes your post look like someone else's page. Decoding it gives you rules you can apply to a topic, a colour and a format the original never had.

Here's a visual I like: [attach a screenshot of a carousel, slide or post].

Don't describe it and don't copy it. Decode it into four decisions I can reuse on completely different content:
1. Ground — what is the background, and why does it work?
2. Type contrast — which two typefaces or weights, and how big is the gap between headline and body?
3. Signature device — the one element that makes it recognisable.
4. Accent — the single colour that marks what matters, and exactly where it's used.

Then give me 5 rules in "do / don't" form that would keep this style recognisable with my own colours and a different topic.

01 Style formula

Prompt 2 — the instruction block Claude checks every design against

Paste it once into a Claude Project. From then on, "make me a carousel" is a complete brief.

These are my permanent visual rules. Apply them to everything you design for me — carousels, slides, decks, banners, infographics — without me repeating them.

BRAND
Ground: [GROUND COLOUR]. Text: [TEXT COLOUR]. Accent: [ACCENT] — once per slide, only on the thing that matters.
Headline font: [HEADLINE FONT]. Body font: [BODY FONT].
Signature device: [SIGNATURE DEVICE].
Voice: [VOICE].

STYLE FORMULA
Every slide = 1 ground + 1 type contrast + 1 signature device + 1 accent. Never two accents competing, never a rainbow.

VISUAL RULE
Pick the visual by what the thought is doing, not by habit:
— the hook slide → type only, one strong line
— two paths or two states → the fork
— an order or a progression → stairs
— parts inside parts → rings
— a number that proves the point → one big number
— a prompt, a process, a file → a code / file block
Never use the same visual type on two slides in a row. Max ~12 words on a diagram: the diagram carries the thought, words only label it.

BUILD
Build as HTML/CSS at the exact size I ask for (carousel 1080×1350, LinkedIn 1080×1080, deck 1920×1080). Before showing me anything, check it silently against these rules. If my request conflicts with them, say so instead of guessing.

02 Visuals & formats

Pick the visual by what the thought is doing

Before each slide, ask one question: "what is this sentence doing?" The answer picks the visual.

Stopping the scroll, measuring, comparing, showing an order, showing structure, explaining a mechanism, showing real life, teaching. Eight jobs a thought can do — eight families of visuals. My own infographic system alone uses more than 25 of them.

02 Visuals & formats

It's not just carousels. Same text, every format.

Your style lives in the rules, not in a template — so it survives any size.

A carousel for Instagram, a slide for your webinar or sales call, a LinkedIn PDF, a Reels frame that keeps text out of the zones Instagram covers, a banner. The rules decide how the layout reflows — you just name the format.

02 Visuals & formats

Prompt 3 — any post becomes a finished carousel

Not an outline. Finished slides, in your style, with the right visual on each.

Turn this into a finished Instagram carousel, following my visual rules.

[paste your post, notes or outline]

1. Split it into 6–9 slides, one thought per slide.
2. For each slide, name the visual type you'll use and why. No two identical types in a row.
3. Show me that plan first — one line per slide. Wait for my "go".
4. Then build all slides in one HTML file: each exactly 1080×1350, my fonts and colours, slide numbers, my signature device, a hook on slide 1 and a save/follow CTA on the last slide.
5. Add a "Download PNGs" button that saves every slide as a separate image.

02 Visuals & formats

Prompt 4 — the check that catches generic AI output

Run it right before you export. It takes one message.

Over a long chat, style drifts: Claude starts optimising for "looks nice" instead of "looks like you". This audit brings it back.

Before I export, audit what you just made against my visual rules. One line each:
— Formula: exactly 1 ground, 1 type contrast, 1 signature device, 1 accent on every slide?
— Shape: does each slide's visual match what the thought is doing? Any identical types in a row?
— Words: any diagram with more than ~12 words?
— Brand: my fonts, colours and signature — or AI defaults (rounded cards, purple gradients, emoji bullets)?
— Phone test: would each headline read at arm's length?

Fix every "no" and show me the corrected version.

03 The full system

One style is a start. Different posts need different styles.

A how-to shouldn't look like a hot take. With a system you pick the style by the job of the post — and Claude dresses it in your brand.

1 · Pick the style by what the post is doing

2 · Every style wears your brand

These slides are examples, not templates. Claude rebuilds each style in your colours, fonts and photos — here's one style in three different brands:

3 · Eight more styles inside the Design Engine

03 Final

Done. Your slides stopped looking like everyone else's.